Facebook for dentists | Marketing your dental practice

Facebook for dentists
August 25, 2016 CMadmin
Facebook for Dentists

Facebook for dentists

Have you ever hopped on Facebook just to check one thing… only hours later you’re thinking: What have I been doing?

Well, the same social media trap goes for businesses as well. It’s easy to spend a lot of time – and money – on Facebook and other social media, yet not get a proportionate return on investment (ROI).

In fact, at Connected Marketing, we believe that many dental practices are not getting bang for their marketing buck.

Why? Because they’re channelling more of their marketing efforts into social media rather than other effective marketing efforts, limiting their potential ROI.

 

The ROI rule: 20/80

Why spend 80% of your time and money on something that’s only generating 20% of your new patients?

We recommend you approach your marketing by diversifying your activities and tracking where your new patients are coming from, then tweaking and adjusting.

This ensures that, long term, you get the highest return on your effort and spend. It also gives you the knowledge about what marketing activities you should say ‘yes’ or ‘no’ to – and when to try new things as the market changes over time.

We recommend you approach your marketing by diversifying your activities and tracking where your new patients are coming from, then tweaking and adjusting.

 

The upsides of Facebook

But, you’re thinking, surely Facebook is a foolproof marketing tool? Well, yes, it’s really good for:

✓ Getting messages out quickly to people

✓ Virtual word of mouth

✓ Micro-targeting for local businesses (such as dentists)

 

The downsides

✗ It sucks time!

✗ Facebook is a social network. Most people go on it to socialise and we’re pretty sure many of them don’t group their dentist in this basket. For a dental practice, it can be tricky to cross this divide and be their ‘friend’.

✗ Facebook owns your fan base, not you. Facebook rules can change (without much notice) – a recent change now means that not all your fan base automatically sees what you post anymore, seriously affecting the reach of your posts (not to mention driving you towards advertising to get your feed seen).

✗ Some people feel like they can say or express more in social media than they would in real life and, along with the positive posts, come the negative comments. If you do commit to any social media, ensure that patients’ posts are monitored.

✗ Facebook posts don’t perform well in search engines, so your content can’t be found by Google, Bing or Yahoo. For all the time and effort you spend on your Facebook presence, we believe it won’t bring in new patients like a well written and marketed website that’s optimised for search engines.

 

Facebook truth for dentists

All your Facebook ‘friends’ don’t see everything that you post

 

Questions?

You can talk to us any time about how social media can be part of your ongoing marketing strategy. Contact Connected Marketing with your burning dental marketing problem or question.

 

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