We are your marketing and communications specialists…
At Connected Marketing we’ve been helping dentists grow their practice with marketing, consulting and practical ‘hands-on’ support since 2009.
Our aim is to become a connected part of your team. We develop a close working relationship with you, your dental team and the front desk crew. We provide marketing and communications advice as well as the implementation of your day-to-day marketing and communications.
Having worked with dental practices in Australia over the last 7 years we have experience and an understanding of the unique marketing needs of the health businesses covered by AHPRAs exacting advertising guidelines and regulations.
Meet Jo, Principal at Connected Marketing
Jo Mackenzie is a communications and marketing specialist, consultant, mum and business-owner like you. She is the brains behind Connected Marketing, a niche dental marketing consultancy she has run since 2009.
Jo’s 16 year experience in online marketing and communications has ranged from working in small businesses all the way up to international brands. She is passionate about working with her clients to grow their business with soul.
“I market their business as if it were my own.”
Jo believes in an integrated life (rather than the much revered ‘work life balance’) where her strong family values meld with her ongoing commitment to her clients.
“I understand that for small business owners, our business is like our own child, and despite the occasional sleepless night they give us, we nurture them every day with love.”
A self-confessed geek, Jo’s approach to marketing is one of testing, measurement and proving ‘what works’.
“Small businesses don’t have endless cash reserves to throw away on their marketing and advertising – that is why it is so important to test a range of activities, keep a finger on the pulse, measure success and invest in what works.”
On the other hand, Jo and the team at Connected Marketing’s approach to communication is all about connection and speaking from the heart.
“Until your patient sits across from you in that dental chair, it is up to our marketing, the website and the team who answer the telephone to make them feel like they can trust you with their vulnerability.”
When Jo isn’t meeting with clients, strategising or implementing your online marketing plan you’ll find her enjoying the rare bit of downtime with her husband and three kids.
